Commercial Headshots at Impact Gym, Paddock Wood
Showcasing the Team at Impact Gym with Professional Headshots
When the team at Impact Gym, Paddock Wood needed fresh, professional headshots for their website, marketing, and in-gym displays, I was brought on to deliver clean, confident images that matched their brand. With their vibrant gym environment and strong team identity, the goal was to create portraits that not only looked professional but reflected the energy and dedication of each personal trainer.
Why Commercial Headshots Matter for Gyms
Modern fitness brands need more than action shots — they need personal connection.
High-quality headshots help gym members get to know their trainers and staff before they even step onto the gym floor. For Impact Gym, these images now appear on:
Their website trainer profiles
Social media posts and campaigns
A “Meet the Team” print board inside the gym
Ongoing promotional material
Whether you're running a gym, fitness studio or personal training business, commercial headshots help build trust and elevate your brand's professionalism.
Creating the Look: Clean, Professional, Gym-Focused
Lighting & Scene Selection
I used off-camera lighting to control the shadows and highlights, ensuring a crisp and flattering finish across the board. The gym’s dynamic interior – including its branded wall art, modern equipment, and signature colour palette – provided the perfect backdrop.
Posing & Guidance
Not everyone is used to being in front of a camera, so I worked closely with each team member to offer simple pose coaching and relaxed direction. The result? Natural expressions, confident body language, and images that feel genuine.
Are You a Gym, Studio, or Fitness Brand in Need of Team Headshots?
I work with gyms and personal training businesses across Kent and the UK, offering commercial photography packages tailored to your brand identity and marketing needs. Whether you're refreshing your staff page or launching a new campaign, I'm here to make your team look their best.
About Luke Batchelor Productions
I’m a UK-based videographer & photographer with years of experience in portraiture, headshot and branding photography, working across Kent, London, and throughout the UK and Europe. From studio sessions to location-based shoots, I offer a friendly, professional, end-to-end service that’s always led by your goals.
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FAQs - Commercial Headshots for Fitness Professionals
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A typical headshot session for gym staff takes between 1 to 2 hours, depending on team size. I schedule efficiently to avoid disruption to your daily operations and can photograph multiple staff members back-to-back.
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Yes — I work flexibly around your schedule. I often shoot during quieter times or in designated areas to ensure minimal interference with clients while still getting the best possible lighting and backgrounds.
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I recommend wearing branded gym kit or attire that aligns with your brand. Neutral tones or your signature colours work best. I also provide pose coaching to help your team feel comfortable and look professional.
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Absolutely. Showcasing your environment helps give personality to your headshots. I’ll guide you through incorporating equipment or feature areas like wall branding or training zones to make the images more dynamic.
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Yes — group or team photos can be added to any session. They’re ideal for your website's “Meet the Team” page, print marketing, or in-gym signage.